WHO Urges Policy-Makers to Tackle Hidden Digital Marketing of Unhealthy Food to Children

A new and comprehensive analysis of digital marketing to children of foods high in fats, salt and sugars in the WHO European Region is now available. In the absence of effective regulation of digital media in many European countries, the WHO European region calls for immediate action by policy-makers to recognize and address the growing challenge of marketing targeted to children via digital media. As our “most vulnerable population, children are exposed to countless hidden digital marketing techniques promoting foods high in fat, sugar and salt,” said Dr Zsuzsanna Jakab, WHO Regional Director for Europe. A core policy recommendation of WHO is reducing childrens’ exposure to all forms of food marketing of products high in fats, salt and sugars.